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Tip #1 Keep it short. It would be pretty ludicrous to have your email signature longer than the body of your email, not to mention blatantly obvious as an attempt to market your products and services. When using email signature to generate traffic, subtlety and brevity are the keys.
Tip #2 Start with the signature. As these are email signatures, it?s best to make it seem that way by starting with your name and the name of the business you own or are working for. Do include your position as well.
Tip #3 Don?t forget to include your email address. Never mind that your email address is obviously visible in the field indicating the sender?s address. Your customers may be too busy to scroll the page up to copy your email address from the sender box. If you want to give your prospects the utmost convenience for contacting you then add your email address to your signature. It wouldn?t hurt to do so, anyway.
Tip #4 Include your website address. Again, you want to make it convenient for prospects to contact you. If you make mention of your website address too often in the body of your email, this could turn your readers off. Thus, it?s better to maintain the quality of content of your email and satisfy yourself with mentioning your website address in your email signature. This way, you get to advertise about your website without risking antagonizing your readers.
Tip #5 Are there any other contact details you can include? If possible, your email signature should also contain your office or company address, landline and mobile phone number, as well as your fax number. If your IM handle is important then go ahead and include that, too. If you have a toll free number, you definitely have to include that, together with a statement indicating its toll-free status.
Tip #6 Does your business have a tagline? Taglines are usually brief but catchy lines and which define either the identity or mission of the business. If you have one, include that in your email signature.
Tip #7 Include a short but friendly invitation to contact you if your readers have any inquiries or concerns about the products and services you?re selling. You want to make it very clear that you?d welcome any overtures in their part without appearing eager.
Tip #8 Do you have an email newsletter they can subscribe to? How about an RSS feed? If there?s anything that your readers can subscribe to for free, you definitely have to include that in your email signature. Make sure to limit your invitation to one sentence only. Remember, we need to keep this short.
Tip #9 Are there any other thing you can offer for free? How about free trials on your services or free gift items for referrals? Anything that you can use as bait must also be included in your email signature.
Tip #10 Lastly, make sure your email signature is easily distinguishable by using borders and line spaces. Use the appropriate size, style, and color of font to make the text easy to read.
» Bruce Rae PhD CChem FRSC